PPC is an abbreviation for pay-per-click, a type of online marketing campaign for which the advertisers pay a certain amount every time one of their ads gets clicked on. It’s easy to think of it as a means to pay to entice visitors to make them visit your website. SEO is another method for accomplishing this goal; however, SEO brings users to your site organically rather than paying to gain visitors on site.
What does PPC stand for in marketing?
PPC, as mentioned before, is a form of online advertising where the advertiser pays the agency a particular amount of money each time a visitor clicks on their ad. Since you only pay for visitors who see your ad and are interested enough in the offer to click the ad to learn more about it. Thus, making PPC a much more effective method of using the ad campaign’s budget than any other conventional marketing method.
Google sponsored search ads are a popular kind of PPC advertisement which every person who uses google have seen. Google’s sponsored search advertisements are paid listings of results above the search engine’s organic results listing. Now that we know what does PPC stand for in marketing, let us move forward and understand its working?
How does Pay Per Click work?
The Pay Per Click is primarily keywords focused. For instance, internet advertising (also known as sponsored links) only display in search engines when someone searches for a term relating to the offered product or service. Thus, firms using pay-per-click advertising methods continuously explore and analyse the keywords most suited for their products and services. Then the investments made on those targeted keywords might lead to more clicks and significant revenues at the end of the day.
When talking about Pay Per Click, some of you might have in mind what does PPC stands for in marketing & how is it beneficial. To answer that, we can say the Pay Per Click model of adverting is considerably beneficial for both the publishers as well as the advertisers.
Benefits of using Pay Per Click:
- The Pay Per Click strategy offers marketers the benefit of advertising as it allows them to reach a more targeted audience that is actively looking for related information to sellers products or services. In addition, a well-designed PPC ad campaign enables an advertiser to save significant amounts of money. The return on investment is much higher than the amount given to the advertiser for running the ad campaign.
- The pay-per-click model is a significant source of revenue for publications. Consider Google and Facebook, both of which offer free services to their users. Using online advertising, particularly the PPC model, marketing agencies could monetise the free services of Google and Facebook.
Pay Per Click is quite technical and should be done by professional marketers rather than by oneself as there are many variables for consideration. Businesses that lack professional experience and digital marketing knowledge may end up spending far more on a Pay-Per-Click campaign than they intended. It is because Google Ads allow marketers to spend up to double their specified average daily budget.
Now that we have covered what does PPC stand for in marketing and how it works let us move towards the models it has. The different kinds of Pay Per Click models are:-
The Flat Rate Model: An advertiser pays an advertising agency or the publisher a fixed price for each click under the flat rate pay-per-click model. The marketing agency typically has a list of varying PPC prices for various sections of its website. It’s essential to keep in mind that most publishers are willing to negotiate on pricing if the advertiser provides a long-term or high-value contract.
- The Bid Based Pay Per Click Model: Every marketer makes an offer in the Bid based PPC model and bids with the maximum amount of money they are prepared to pay for the advertising space. The publisher undertakes the auction through automated tools, and its winner is generally decided through ranking and not solely through the amount they are ready to pay.
- The winner of the auction gets selected by keeping in mind the amount Bid by the advertiser as well as their content quality. Thus, making it necessary to have unique and good quality content.
What all kinds of PPC advertisements are there?
PPC is a valuable marketing tool for companies – especially those seeking fast growth in traffic and lead creation. The key is to use your money in the right place or platform where your target audience is present. Some of the different types of PPC are:
Search ads- Google or Bing ads:
All of us have seen PPC search ads, even if we didn’t know what they were. The most popular form of search ad may be seen on Google. However, Bing also has their own. When you search for something, you’ll see them at the top and bottom of the organic search results – they’re distinguished by a little ‘Ad’ logo next to the site.
Display advertising distributes your advertisements across all Google partner websites and the internet as a whole. Display advertising targeting varies somewhat from search advertising since you may target particular categories of individuals to view your ads in display adverts.
You may choose your specific target market, individuals who have already visited comparable websites, or hand-pick related industry websites to put your ads on.
Have you ever been on a website and then seen an advertisement for that same site appear elsewhere? This means you’ve been remarketed to. This is a really successful PPC strategy that targets people who have previously demonstrated a genuine interest in your organisation – they’ve already made an effort to locate you and visit your website. Seeing your advertisement again may be all that is required to attract them back to your website and persuade them to buy a product.
I hope the information mentioned above helped you and gave a better understanding of what does PPC stands for in marketing, how it works, and its types.